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- . A researcher is interested in finding out why students in a University of professional Studies, Accra have decided to study Public Relations and what their experiences have been. He will use a self-report questionnaire. His accessible population is undergraduate students of Public Relations. a. Suggest three (3) relevant closed ended questions he could pose to respondentsWhich of the following is NOT a best practice associated with social media marketing? Multiple Choice O O Set clearly defined and measurable goals. Do not identify which social networks you will use. Obtain senior management commitment. Realize that mistakes will be made.Which is NOT an SEO puzzle? a. Negative market reaction on average upon SEO announcements c. Very costly to hire underwriters 4. Extreme SEO market cycles b. Long-run underperformance
- This is not related to Essay. Do not disregard this please. This question is linked with marketing and selling. Kindly provide answer to- 1) Explain why understanding communication styles is beneficial for a career in sales? 2) How would you professionally sell to another person based upon their different communication style (eg. Emotive, directive, supportive, reflective style)?Which of the following sentences is not true about Miles and Snow's categories? Select one: a. Defenders have clear competitive superiorities b. Prospectors are predominantly interested in operational efficiency c. Defenders operate in stable environments O d. Prospectors try to enlarge area of governed markets1) The term channel in communication meansA. the medium through which a message travels from sender to receiverB. the context of the communicationC. the volume at which a message is receivedD. the process of changing thoughts into symbols2) This preparation process involves looking at the characteristics of the receivers of the senderâs message.A. Determining the messageB. Audience analysisC. Channel evaluationD. Receiver response analysis3) A receiverâs response to a senderâs message is calledA. channelB. feedbackC. encodingD. decoding4) This act is involuntary and happens automatically.A. ListeningB. FeedbackC. HearingD. Responding5) This happens when you receive, construct meaning from, and respond to the senderâs message.A. RespondingB. AttendingC. ListeningD. Hearing6) With this type of response, you analyze or teach the sender about the cause of his or her concern.A. QuestioningB. InterpretingC. ParaphrasingD.…
- Following are the characteristics of personal selling, except: O a Immediate feedback O b. Flexibility tof O. Two way communication estion Od. Rigid1. Which of the following statements is a disadvantage of consumer blogs from the marketers’ perspective? Multiple Choice They do not allow marketers to respond to customer complaints. They allow bloggers to post whatever they like about a company or its products, whether their opinions are positive or negative, true or false. They do not have the potential to build a company’s reputation. They can be edited by any other Internet user. 2. Hannah works in the corporate office of a mobile phone company. She develops communication exchanges with customers via mobile and social networks. This demonstrates which type of marketing? Multiple Choice omni-channel retailing viral marketing digital marketing predatory marketing1. Why would a firm develop an advantage in switching from Promotion to Communication in the marketing mix? a. The Communications approach gives the marketer more control over the message content and delivery. b. The Communications approach favors social media and online messaging instead of using traditional promotion vehicles. c. The Communication approach enhances effectiveness of the message instead of efficiency of delivery and execution. d. The Communications approach means fewer messages delivered more frequently 2. All of the following relate to managing exchanges with customers EXCEPT: a. development of a significant social media presence. b. communicating with customers. c. creating offerings. d. delivering offerings to customers. 3. What is the general rule for how many segments to focus on at a time? a. Companies should focus on the most attractive segment. b. Companies should focus on the three most attractive segments. c. Companies should focus on all segments for…
- THE TWEETS ARE IN THE IMAGESPart 1: Analyze (300 words) The first part asks you to write a 300-word analysis of the attached tweets from Ford Canada (64,400 followers). There are no specific requirements for your analysis, but you might focus on any of the ideas we’ve discussed so far this semester, including: • Which rhetorical strategies are at work? • Are there any stylistic concerns? • Is the voice appropriate to the platform? • Are there any spelling, punctuation, or grammatical errors? • Does it make use of relevant graphical elements? • Does it use the characteristics of the platform effectively? • What are its general strengths and weaknesses? Your analysis should be written in full sentences and paragraphs but there are no other formatting requirements. *Remember that there is an important difference between summary and analysis. Summary simply states what the posts contain (don’t do this!). Analysis, by contrast, works to explain how the posts are composed and how they are…The given email is written by one colleague to the other about an email marketing campaign. This email lacks the application of 7Cs of communication. Rewrite the given message and incorporate all the 7Cs wherever applicable. Hi Matteullah, I wanted to touch base with you about the email marketing campaign we kind of sketched out last Thursday. I really think that our target market is definitely going to want to see the company's philanthropic efforts. I think that could make a big impact, and it would stay in their minds longer than a sales pitch. For instance, if we talk about the company's efforts to become sustainable, as well as the charity work we're doing in local schools, then the people that we want to attract are going to remember our message longer. The impact will just be greater. What do you think?Strategic communicators begin every communication effort with O Mission O Messaging O Research O Approval (3 of 20) O Primary O Secondary O Qualitative O Quantitative (4 of 20) studies A O Primary (5 of 20) Secondary Qualitative OQuantitative O Survey O Reliability O Qualitative O Informal ..research is information YOU collect YOURSELF (or hire someone to do). ...research uses research findings of OTHERS or using already published materials and A research is a nonscientific investigation. It is a method of gathering data that does not follow the scientific method and is typically subjective and exploratory. OPrimary OSWOT O Formal Validity research can be numerically stated using statistical standards. Use close-ended or forced- choice questions (T/F, Likert Scale) ..research gathers feelings and impressions, probing with open-ended questions. O Focus Group O Content Analysis O Systematic O Inclusive A sample that is representative of the population was likely selected... O Randomly O…