hoose one of the following products and describe a marketing approach that segments the target market by benefitssought:a. Kryptonite bicycle lockb. A private college or universityc. Andersen windows and doorsd. Coke Zeroe. Edy’s Grand Ice Cream
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hoose one of the following products and describe a marketing approach that segments the target market by benefits
sought:
a. Kryptonite bicycle lock
b. A private college or university
c. Andersen windows and doors
d. Coke Zero
e. Edy’s Grand Ice Cream
Step by step
Solved in 2 steps
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanationThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.
- In what ways is the company Target addressing the needs and wants of its target consumers? please no plagiarism.Describe what a shampoo manufacturer should do if he decides to pursue; Production orientation Product orientation Selling orientation Marketing orientation Societal marketing orientationExplain the differences among a need, a want and demand using relevant and appropriate examples to bolster your answers. Describe the need versus the want for the following products, Powerade, Adidas and Samsung
- LIST DOWN POSSIBLE PRODUCTS THAT ANSWER THE NEED IN EACH CATEGORY BASED ON LIFESTYLE:- How people live- How people work- How people play- How people invest- How people diewhat temporary situations or changes in life circumstances might influence a consumer to recognize a need for a cleaning product in general or a green cleaner in particular? how might a marketer leverage this knowledgeDevelop a business model and design a customer-driven marketing strategy for this business focusing on the following thematic areas: 1. Identifying the market and motivating why you selected that particular market 2. Identify a need and motivate why it is a demand 3. What is your value proposition and why? 4. Motivate your strategy for customer attraction, retention, satisfaction and delight
- Identify one B2B company or organization that fits each of the following descriptions and describe why each belongs in the category: Producer Reseller Government Nonprofit organization Consider each of the following products and services. Evaluate each one based on utilitarian need and hedonic need: Trip to Las Vegas Subscription to Rolling Stone magazine Internet service College education iPod Touch Jessica wants to celebrate her twenty-first birthday in style. She bought a new outfit, had her nails done, and went to the tanning salon. She is not only having a party for one hundred of her closest friends, but she is going to broadcast it live on Facebook and Twitter while the party is going on. Which need on Maslow’s hierarchy is Jessica striving to satisfy? Assume you are a salesperson for Chevrolet and you are among the first to sell the new electric-powered car called Volt. Which need on Maslow’s hierarchy is the car designed to meet? Imagine you work in the communications…What is value? How can marketers use the marketingmix to enhance the perception of value?Who are the targeted customers in affiliated marketing? What is known about their behavior? Why is that marketing approach effective? or can it be improved? Provide specific examples to backup you details.