How can managers balance the need for flexibility and adaptability in strategic planning with the importance of maintaining a clear direction and focus for their organizations?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Strategic planning is a critical component of effective management, guiding organizations in setting goals, allocating resources, and making informed decisions to achieve long-term success. It involves analyzing internal and external factors, identifying strengths, weaknesses, opportunities, and threats (SWOT analysis), and formulating strategies to capitalize on opportunities and mitigate risks. Strategic planning provides a roadmap for organizations align their activities with their mission and vision, prioritize initiatives, and adapt to changes in the business environment. By involving key stakeholders, fostering collaboration, and regularly reviewing and updating the strategic plan, managers can ensure that their organizations remain agile and competitive in today's dynamic marketplace

 

Question. How can managers balance the need for flexibility and adaptability in strategic planning with the importance of maintaining a clear direction and focus for their organizations?

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