How can you position your product or service against something or someone? When it comes down to developing your behavior, influencing tactics positioning is key. You have to know who you are aiming at to position it successfully. Usually, you will be replacing something already in that person's repertoire.

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter19: Managing Quality And Performance
Section: Chapter Questions
Problem 1SGB: Create a Group Control System Step 1. From into groups of three to five students. Each group will...
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How can you position your product or service against something or someone?
When it comes down to developing your behavior, influencing tactics positioning is key. You have
to know who you are aiming at to position it successfully. Usually, you will be replacing something
already in that person's repertoire.
Transcribed Image Text:How can you position your product or service against something or someone? When it comes down to developing your behavior, influencing tactics positioning is key. You have to know who you are aiming at to position it successfully. Usually, you will be replacing something already in that person's repertoire.
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Step 1 : Definition

Positioning - Positioning indicates where your product (product or administration) stands in relation to other similar things and services in the commercial centre, as well as in the customer's mind. Portrayal: A good location makes a product stand out and encourages customers to consider incorporating it as a distinct benefit to them.

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