How has digital media changed consumer behavior?What are the opportunities and challenges that facemarketers with this in mind?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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How has digital media changed consumer behavior?
What are the opportunities and challenges that face
marketers with this in mind?

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