2. A local business firm is planning to advertise a special sale on radio andtelevision. Its weekly advertising budget is 16,000. A radio commercial costs* 800 per 30-second slot while a television commercial costs 4,000 per30-second slot. Radio slots cannot be bought less than 5 in number while TVslots available are at the most 4 per week. Given that a TV slot is 6 times aseffective as a radio slot in reaching consumers, how should the firm allocate itsadvertising budget to attract the largest number of them ? How will theoptimal solution be affected if the availability of the television slots is no longerconstrained ?(i)Formulate LPP model.(ii)Solve the above using graphical method.

Answered: (i) Formulate LPP model. (ii) Solve the…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

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Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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(i) Formulate LPP model. (ii) Solve the above using graphical method.