I have learned art and preparing high quality grilled burger in Australia. I come back to Malaysia and my burger business getting bigger. I want to expand my business by opening branches in Australia. Which international global strategy is suitable? Transnational,multidomestic,international, global strategy?explain justification
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- You have been hired by KOKO MESSIAH group to lead its local and international expansion efforts, considering the KOKO MESSIAH group already has products which its markets on a small scale locally, it has become imperative that it makes addition to its current product variants, as well as promote these new and existing products in markets other than it's existing markets, propose four relevant strategies and the key marketing mix decisions you have to make in achieving it's expansion objectives.Tesco relies heavily on, ‘localization’ in Japan. Based on the international businessstrategies discussed in the course, clearly state by name, the international businessstrategy which TESCO is utilizing in Japan. Discuss the benefits and risks associatedwith this strategy. What alternative international business strategy will you suggest forTesco in Japan and why? You are to discuss all other international business strategiesas addressed in the course before indicating your suggestion.If my firm is mid-sized (or even small), how do I globalize quickly? What country marketplace characteristics provide the best guide for growth potential that I can tap (vs. just size)? How can I access such markets both in front-end customer acquisition and backend logistics and delivery? How do I organize to make that happen? Trend analysis has been around for a while. Is it keeping pace with marketplace dynamics? When and why is it not? What can be done to bridge such gaps? For example, how can I better predict where and when new technologies may take off?
- Choose at least two types of international business then relate it to your prospective business operations or present life's situation. Are these types helppful to your future businesses? Fell free to discuss.Why don’t companies use the same strategic planning processes for their international business activities as for their domestic operations?Your friend, Nasir Ahmad, has his own firm manufacturing beverages such as cordials, juices and soda drinks. Yesterday, he met up with you to ask your opinion regarding increasing his firm’s profitability and profit growth. Expanding internationally is one of his options; however Nasir does not know how global expansion can actually increase the value of his products and his firm other than by the increasing sales and volume of his products from international markets. Explain to Nasir two ways how global expansion can create value and increase profit and profit growth for his company in the future.)
- An automobile industry ( producing Electronic cars) have decided to go international to expand their business. Which mode is preferable for them to enter in the market? Explain ib detailHow Ikea localized its business operation in USA?Discuss this statement: "Internationalization is a relevant strategic option for high-tech venture expansion and growth." What makes this statement true? What facts support this statement?
- You have been hired by a company to lead its local and international expansion efforts. Considering that the company already has products which its markets on a small scale locally, it has become imperative that it makes additions to its current product variants, as well as promote these new and existing products in markets other than its existing markets. Propose four relevant strategies and the key marketing mix decisions you have to make in achieving its expansion objectives.You work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?conduct a comprehensive study of the international businessenvironment of the United States of America, that is, the geography, history, politics, government, economics, and culture.State reasons why you think a locally Home-made garlic sauce will be sold profitably. Propose a strategy for internationalization. Lookingparticularly at entry strategies like exporting, licensing agreements and franchising, partnering and strategic alliances,acquisitions and establishing new, wholly owned subsidaries that could be utilized.1. Hofstede’s dimensions with scores must be included as part of theanalysis.