i. Draw the network for this project. ii. Calculate the estimated time for each activity. iii. Find the Critical Path and the expected number of weeks for completion of the project.
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- Creative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?TST DONTH LOW CARIE CON According to the above BCG portfolio analysis matrix, explain how should (XYZ) company marketing director manage the following products of the company's product range: I Product (A)- located in a "Dog" category (2 lines): Product (B)-located in a "Star" category (2 lines): Product (C)- located in a "Question mark" category (2 lines): w. Product (D) - located in a "Cash cow" category (2 lines):What are the chances of MyFloridaMarketPlace moving to the cloud?*
- 1. Read the case below. Develop a theoretical frame work and show by a figure. State hypotheses involved in this model. Incidence of smoking in movies has started to increase again, after having declined for several decades. According to the National Cancer Institute, smoking is seen in at least three out of four contemporary box-office hits. What’s more, identifiable cigarette brands appeared in about one-third of all movies in 2008. Exposure to smoking in movies is an important predictor of adolescent smoking initiation: smoking in movies has been shown to affect adolescents’ intentions to start smoking. In turn, the intentions to start smoking are determined by a more positive attitudetoward smoking after seeing a film character smoke. Recent research has revealed that the relationship between seeing a film character smoke and the attitude toward smoking is stronger when a person’s identification with a film character increases. These findings are consistent with social learning…In 1996, McDonald’s (MD) launched Campaign 55, reducing the prices ofits “flagship” sandwiches with the objective of regaining market share. Beforethe launch, suppose MD’s management envisioned two possible outcomes: astrong customer response or a weak response. Industry experts were notvery optimistic about the campaign. They assessed the probability of a strong response to be .40. MD predicted an expected profit of $50 million if theresponse proved to be strong. If the immediate customer response was weak,management believed that all was not lost. If MD could persuade themajority of its franchisees to back and help fund the campaign, the resultingprofit would be $20 million. However, if the majority rose up against thecampaign, the red ink would fly, and McDonald’s profit would be -$100million. MD considered these two outcomes to be equally likely.a. Given these assessments, construct a decision tree to determine MD’sexpected-profit-maximizing course of action.b. Suppose that MD has…Greenlife.com, an online health company has been experiencing a reduction in visitorsover the past two years. This reduction has been evidenced by constricting market shareand reduced profits. The manager of Greenlife.com has been told that following theRACE digital marketing planning framework may lead to a return to profitability.Develop a digital marketing campaign using the RACE digital marketing planningframework for the CEO of Greenlife.com that will lead to a turnaround of the company.The plan must detail the following:1. Objectives – Develop three SMART objectives2. Market segmentationa. Identify the target market segmentb. Develop an online value proposition3. The RACE framework four stagesa. Define each stage and discuss their importanceb. Identify and justify three online marketing activities for each stagec. Identify and discuss KPIs for each activity
- Assume that two firms are competing for market share for a particular product. Each firm is considering what promotional strategies (no promotion, moderate promotion or heavy promotion) to employ for the coming period. The market research team of firm A develop the following data for varying degree of promotions.i. No promotion, moderate promotion and heavy promotion for both firms will result in no change in the percentage of their market sharesii. Firm A with no promotion: its market share will show 5% decline in its market share when firm B uses moderate promotion and 10% decline when firm B uses heavy promotion iii. Firm A using moderate promotion: its market share will increase by 12%when firm B chooses no promotion and 6% growth will be recorded when firm B uses heavy promotion.iv. Firm A using heavy promotion: its market share will increase by 14 when firm B uses no promotion and 9% when firm B uses moderate promotion. Based on the forgoing information, - Develop a payoff matrix…What kind of prediction model will be more suitable for an enterprise that introduced a new product?Scenario: Gravity Nightclub is interested in re-opening its doors to the public. Taking the Marketing Concept Approach, it would like to find out what appeals to its target audience, primarily individuals who are between the 18-34 age range. Given budget constraints, the marketing director has a spend cap of $2,000,000 GYD and can only select one market research method. State reasons why Qualitative method is the best to use
- An information system (IS) auditor was asked to review the alignment between information technology (IT) and business goals for Cachero, a small but rapidly growing financial institution. The IS auditor requested information including business and IT goals and objectives; however, these were limited to a short, bulleted list for business goals and PowerPoint slides used in reporting meetings for IT goals. It was also found in the documentation provided that over the past two (2) years, the risk management committee (composed of senior management) met on only three (3) occasions, and no minutes of what was discussed were kept for these meetings. When the IT budget for the upcoming year was compared to the strategic plans for IT, it was noted that several of the initiatives mentioned in the plans for the upcoming year were not included in the budget for that year. The IS auditor also discovered that Cachero does not have a full-time chief information officer (CIO). The organizational…They need to develop a marketing plan for thelr buslness. Propose how they can apply the marketing mlx (4Ps) to thelr new business venture. Include an explanatlon of the marketing mlx, explain what It Is and show how they could use It.Why is forecasting important to marketsegmentation?