Identify a product offered by a manufacturer using a dual-distribution approach (ex: brick and mortar, physical location versus online). Are there differences between the customers targeted by each approach? How do the purchase experiences differ? Do you think online sales will eventually cause brink and mortar businesses to cease to exist? Why?
Identify a product offered by a manufacturer using a dual-distribution approach (ex: brick and mortar, physical location versus online). Are there differences between the customers targeted by each approach? How do the purchase experiences differ? Do you think online sales will eventually cause brink and mortar businesses to cease to exist? Why?
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 3DYMP
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Identify a product offered by a manufacturer using a dual-distribution approach (ex: brick and mortar, physical location versus online).
- Are there differences between the customers targeted by each approach?
- How do the purchase experiences differ?
- Do you think online sales will eventually cause brink and mortar businesses to cease to exist? Why?
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