Q: How would you encourage your customers to buy your product?
A: Customers never purchase a product based on its functionality. They purchase because they believe…
Q: How can a firm motivate salespeople who work on commission (as many mortgage brokers did in the…
A: Generally sales manager will go to the extreme to motivate their salesperson who work on their…
Q: identify the product or service which you would want to introduce and classify whether this product…
A: Let us take into consideration an example of a car which runs both on fuel and electricity. This car…
Q: Product Offering of Jollibee. If it has a source, kindly indicate it. Thank you
A: The company Jollibee is currently trending upwards. There has been a significant increase in the…
Q: Faced with a selling situation, do you have a sales orientation or a customer orientation?
A: There are many approaches of selling but it need context to be known before utilising any approach
Q: Identify and explain the marketing management philosophy which implies that products and services…
A: Marketing management is described as the means of finding out the different opportunities that will…
Q: Explain the process that a marketer can use to ensure that marketing strategies, approaches and the…
A: The marketing efforts and marketing strategies that the businesses make depend upon the type of…
Q: Is it important for a company to invest in customer loyalty programs and why with example?
A: The business organization survives only because of the customers. The customers are the core drivers…
Q: a suburb is experiencing a boom in young couples buying homes. Give two examples of retailers who…
A: Retailers sell goods and services directly to the consumer and in smaller quantities as compared to…
Q: an example of a specific United States company that uses couponing in its marketing strategy.
A: When buying products through the web, so few people expect to pay the full price. With several…
Q: If you could choose between doing all your grocery shopping once a year or shopping every day, which…
A: Going to shopping has become an important part of life's of almost every individual it gives an…
Q: How does Implementing loyalty programmes to entice customers and distributors to buy from the…
A: Loyalty marketing is a strategy that focuses on maintaining and expanding existing consumers by…
Q: Assuming you are a marketing officer of Bank in a City. The CEO of the said bank is asking you to…
A: Considering I am the marketing officer, the following can be the activities that can create a…
Q: Marketing focus on products , price and promotion in order to generate sales for the company True or…
A: Introduction Marketing is an important approach of a business. The success, growth and survival of a…
Q: As most businesses have the objective to sell as many products as possible, outline key factors that…
A: Marketing mix refers to the combination of essential marketing activities that all marketers need to…
Q: Will e-commerce eventually replace traditional brick-and-mortar retailing? Why or why not?…
A: Traditional business refers to a kind of operating business in which the business owner sells its…
Q: When working on promotion for your product/service, why is it important to consider the economic…
A: A company's business operations are impacted by two major categories of factors, one are the…
Q: Assume your company makes Laptop and Computer products. Make a list of all the companies that could…
A: A Market can be described as a place where free trade of products takes place. It can be referred to…
Q: explain the relation between customer retention and customer loyalty for a service firm
A: Customer retention and customer loyalty is important form type of industry service and product…
Q: Marketing follows certain steps to accomplish its goals. For example, in adertising they have a…
A: Marketing is the process of communicating and delivering customer value by creating products and…
Q: Marketing managers must be cognizant of the unique characteristics of services: intangibility,…
A: Service marketing is very different from product marketing. Service is a form of benefit or activity…
Q: You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only…
A: Both brick and mortar and e-commerce businesses are often pushed into the same retail category.…
Q: Describe any products, brands, or companies that you deal with that are best described in terms of…
A: There are four kinds are consumer loyalty- True loyalty or loyalty Spurious loyalty Latent…
Q: What are the three levels at which a product may be viewed? In your answer, use product examples to…
A: The three levels at which products can be viewed are as follows: 1. The core product: It is not a…
Q: Select two stores that you shop regularly. What competitive advantages do those stores have over…
A: Since you have asked multiple questions, we will solve the first question for you. If you want…
Q: three ways in which loyalty programs can enhance the sustainability and profitability of a company
A: A marketing strategy is a business overall plan for attracting prospective consumers and turning…
Q: Recall the most unforgettable service transaction you experienced. (Funny, disappointing, inspiring,…
A: Since this question consists four more sub-question which leaves us to answer only three as per the…
Q: If you are a retailer and your customer give some complaints about the merchandise that was…
A: Making customer value product and customer satisfaction now adays is the main goal for the company…
Q: What is the difference between unethical selling and illegal selling practices? Give one example of…
A: Selling is a process of persuading a person or an entity to buy something. It is a transaction where…
Q: There are services and products involved when buying or renting a car, and in both cases, the…
A: The four ways in which a rental company marketing differs from that of the automobile dealership are…
Q: Think of a specific product or service and then formulate a concrete marketing strategies that can…
A: A marketing strategy refers to a business's plan for reaching the target market and turning the…
Q: What factor should a supply chain manager must analyse before devising a marketing channel for any…
A: Customer and dealer analysis will provide information on the number, type, location, buying habits…
Q: marketing involves among others the delivery of value to consumers however the value a consumer…
A: Product valuation is an important factor which the customer perceives about the product utility…
Q: As a manager what strategy, style, or action plan in Scope for Reducing Costs in terms of Effective…
A: Operations management is an area of management dealing with production, storage and delivery of…
Q: Identify a good that could be considered conspicuous consumption. Give an example of how each of the…
A: Conspicuous consumption is the purchase of products or services which are rather more inclined…
Q: What are the different types of renforciment what kind of renforciment is being used when stores…
A: The different types of reinforcement are- Positive Reinforcement Negative Reinforcement Extinction…
Step by step
Solved in 4 steps
- Assume your company makes Laptop and Computer products. Make a list of all the companies that could be potential customers of your firm. Then identify all the markets from which their demand is derived. What factors might influence the success or failure of your business in these markets?Loyalty schemes have a long history beginning with the early airline frequent flyer programs. Today, this concept has been applied to many industries including restaurants, apparel, fitness, entertainment, etc. Choose a loyalty program that you find beneficial, or once found beneficial. Based on your knowledge of customer retention and customer lifetime value, discuss how this loyalty scheme influences or influenced your consumer behavior. Then, describe two ways that the loyalty program benefits or benefited you as the customer and three or more ways that loyalty program benefits or benefited the company. If you no longer find this program beneficial, why?How does Implementing loyalty programmes to entice customers and distributors to buy from the company again be beneficial to the company's profit
- Do you provide any kind of discount to customers who served in the military?How to figure out your most profitable customer, and how to avoid your bad customer that costing you money.Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.
- Think about your own purchasing habits and the buying habits of your friends/coworkers. Can you identify a product people need that is available on Alibaba.com? Is there a different Web site on which you could purchase this product for wholesale prices and sell it to customers for a profit?When shopping for a new car, which of the following should be the first step in the buying process? Calculate how much you can afford. Shop for a loan. Determine your transportation need. Obtain an estimate for auto insurance.If you have your own business, who is currently purchasing your products or services? Explain your answer.
- I need help with this homework. I have a write-up already but I need to add some more and get it together. Please take a look at what I've started. Include any sources or citations for it. Research and find a cold chain technology that is being used to ensure safe and healthy foodstuffs within a retail business of your choice. What federal regulations must be followed to ensure such safe and healthy food in that cool supply chain?How do you respond to fraudulent marketing practices that you have personally or to others? Are fraudulent marketing practices based on price, promotion, product or packaging? Briefly describe one such incident in detail.The goal of key account selling is to build long-term customer relationships and ultimately to achieve customer loyalty. Briefly describe the benefits to the selling organization that may result from long-term customer relationships