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identify metrics for paid-per-click advertising.
Step by step
Solved in 2 steps
- What are some limitations of using metrics to measure advertising effectiveness, and how can they be addressed?Discuss the role of keywords in online advertising, particularly in pay-per-click (PPC) campaigns. How do advertisers select and optimize keywords for better ad performance?What is the difference between informational, persuasive,and reminder advertising?
- What are the key considerations for selecting appropriate keywords when creating an effective pay-per-click (PPC) advertising campaign?What are "negative keywords," and why are they useful in pay-per-click advertising?What are the differences between “informative”, “persuasive”, and “reminder” advertising?
- Critically evaluate the use of internet or online advertising. Say whether you think this method is an effective communications tool or notWhat are the three primary objectives of advertising? Give anexample of when each one might be used.How can the strategic use of keywords improve the effectiveness of an online advertising campaign?