If a pharma company has introduced a new high-tech product in the market which is used in during covid. Compare various qualitative research techniques and which technique should they adopt, keeping in mind the product is introduced for the very first time in market.

If a pharma company has introduced a new high-tech product in the market which is used in during covid. Compare various qualitative research techniques and which technique should they adopt, keeping in mind the product is introduced for the very first time in market.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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. If a pharma company has introduced a new high-tech product in the market which is used in during covid. Compare various qualitative research techniques and which technique should they adopt, keeping in mind the product is introduced for the very first time in market.

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