If both follow their dominant strategy, then George will:

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter15: Strategic Games
Section: Chapter Questions
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Q13 George and Jerry are competitors in a local market. Each is trying to decide if it is

better to advertise on TV, on radio, or not at all. If they both advertise on TV, each will

earn a profit of €3,000. If they both advertise on radio, each will earn a profit of €5,000.

If neither advertises at all, each will earn a profit of €10,000. If one advertises on TV

and the other advertises on radio, then the one advertising on TV will earn €4,000 and

the other will earn €2,000. If one advertises on TV and the other does not advertise,

then the one advertising on TV will earn €8,000 and the other will earn €5,000. If one

advertises on radio and the other does not advertise, then the one advertising on radio

will earn €9,000 and the other will earn €6,000. If both follow their dominant strategy,

then George will:

(a) advertise on TV and earn €3,000;

(b) advertise on radio and earn €5,000;

(c) advertise on TV and earn €8,000;

(d) not advertise and earn €10,000;

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