Fill in the table of threats and opportunities of the Dove company.Note:There is an example of a table with information, so you know what it refers to.Fill in the empty table, referring to Dove. FactorWeight or weightingClassificationWeighted ValueStrategyOpportunitiesUsing new media to seek newmeans of expasure (T)Creation of new needs in thearea of hygiene (S)New health and safetystandards frameworks as aresult of the pandemic (P)Use of support campaigns fornew businesses (E)E-cammerce(G)ThreatsIncrease in the quantity ofcleaning products on themarket ()Increase in tariff rate (C)Termination of pandemic (S)Waste of non-reusablematerialBad publicity by athercompanies (T) Weight orWeightingFactorClassificationWeighted ValueStrategyOPPORTUNITIESNew health and safety standardsframeworks as a result of the pandemic (P)0.0680.068Follow up and comply with the requirements established by health andsafety standards.Financial support and loans for newbusinesses (s)Apply for financial support from both government and privatecompanies.0.0750.0750. 155Inclination to consume natural andhandmade products (s)30.465Make use of natural inputs in trends that give added value to theproduct.Using new media to seek new means ofexposure (T)0.1250,5Exploit technological resources for the massification of advertising andmarketing campaigns.E-commerce(G)0.130.3Use of the leading sales platforms in Mexico, such as amazon andmercado libre.THREATSNew environmental protection reformsregarding waste of non-reusable materials0.060.06Evaluate and create measures in accordance with environmentalprotection reforms to reduce the environmental impact of our processes.High inflation rate as a consequence ofhigh prices and less movement in theeconomy (E)0.13530.405Preventive measures, savings funds, risk analysis, demand forecasting.Customer needs and/or expectationschange (s).0.00730.261Study of practices and tastes in market consumption trends,Advancement of technology bycompetitors (T)0.1Innovation and constant improvement in packaging or in the productelaboration process.10.1Increase in quantity of cleaning products inmarket(@)0.09520.19Differentiate the product from the market, strengthening the authenticityof the product, publicizing its benefits, and ensuring product quality.

Dove is one of the established companies that mainly operates in the consumer goods sector and sells…

Answered: ill in the table of threats and…

ill in the table of threats and opportunities of the Dove company. Note: There is an example of a table with information, so you know what it refers to. Fill in the empty table, referring to Dove.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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