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Illustrate the Criteria for Successful Segmentation?
Step by step
Solved in 2 steps
- Differentiate between Segmenting and Targeting Markets?Four requirements that are beneficial for segmentation should be highlighted.The requirements for effective segmentation are measurable, accessible, substanial, and actionable. Give the meaning and significance of each and an example of each. And what is market targeting? Describe and give the importance and example of it.