Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 1) Explain the 2 classification of reference groups that have a major impact on your target customer’s decision to buy your expensive machine

Imagine you are a marketing manager for an exercise equipment company. You want to attract elderly people to buy your walking treadmill machine that cost USD10,000. 1) Explain the 2 classification of reference groups that have a major impact on your target customer’s decision to buy your expensive machine

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 2DYMP

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