In many industries the concentration of buying power into the hands of fewer and larger customers has led to: a) An increasing number of sales personnel to provide good service b) The need to offer key selling skills Oc) The need for buyers to sell on price O d) A trend towards key account management

Financial And Managerial Accounting
15th Edition
ISBN:9781337902663
Author:WARREN, Carl S.
Publisher:WARREN, Carl S.
Chapter21: Variable Costing For Management analysis
Section: Chapter Questions
Problem 9DQ: Explain why rewarding sales personnel on the basis of total sales might not be in the best interests...
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In many industries the concentration of buying power into the hands of fewer
and larger customers has led to:
a) An increasing number of sales personnel to provide good service
b) The need to offer key selling skills
c) The need for buyers to sell on price
d) A trend towards key account management
Transcribed Image Text:In many industries the concentration of buying power into the hands of fewer and larger customers has led to: a) An increasing number of sales personnel to provide good service b) The need to offer key selling skills c) The need for buyers to sell on price d) A trend towards key account management
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