In the world of marketing technology has been seen as just a means to an end. This article explains that technology is not just a means to an end, but it shapes our society. Showing that most companies in the world today are more focused on their brand and trying to understand the customer rather than using their technology to their advantage as they just hide behind their brand persona. They also failed to recognize the true value of the product that they are selling since they are so focused on their brand and image to customers. Technology is a more powerful tool than most marketers realize they tend to influence how people and act or self-identities and interact with their community. Showing that technology is more of an active force rather than something that is just consumed. Throughout the article it gave a couple different instances on products that were created that seemed minimal at first but now your average consumer cannot live without it. The two main examples that were given are a cup holder in a car and SMS services. For the cup holder which started as a minimal simple device that seemed to be helpful for America's dependence on fast food ended up being a necessity for every single car that has been created. The same can be said with short message services or text messaging which involves sending a text message from a computer or cell phone to another cell phone. At first it seemed it would be a great discreet way to communicate with people in your society and then it turned into a necessity for consumers. You can really see that now in today's time when most people would rather text then pick up the phone and call because of the ease of use. When it comes to the use a new creation of technology there are a couple of different categories that this article sorts them into. There are intentional processes where people change technology and unintentional processes. During intentional processes this is where people change the technology and for unintentional processes is where technology changes people. When it comes to intentional processes, they can be broken down into three main groups, further extension, subversion, and diversion. Further extension has the mindset of a new and improved approach, this is what is often used in marketing. This is an example if a product is already created, and someone has an idea to make it better or more improved. Subversion occurs when a third-party alters the technology from a different use than what it was originally intended for. Diversion occurs when there have been restrictions on the technology so that the original use that it was created for is diverted. When it comes to unintentional processes, they can be broken down into two main groups that is immersion an aspersion. Ass Persian is where the technology may produce side effects on the consumers which are typically manage in a negative feedback loop. While immersion is where the technology has a positive feedback loop with a primary effect on people. These are only some of the examples that the article has given with the different trajectories and conclusions that technology has on society and marketers. Overall, this shows that marketers are not using technology to their full advantage. There are different ways to work with technology and to use it for your own benefit, sometimes it is unintentional and other times it is not. Discuss one point you like/agree with, and one point you dislike/disagree with, and why.
In the world of marketing technology has been seen as just a means to an end. This article explains that technology is not just a means to an end, but it shapes our society. Showing that most companies in the world today are more focused on their brand and trying to understand the customer rather than using their technology to their advantage as they just hide behind their brand persona. They also failed to recognize the true value of the product that they are selling since they are so focused on their brand and image to customers. Technology is a more powerful tool than most marketers realize they tend to influence how people and act or self-identities and interact with their community. Showing that technology is more of an active force rather than something that is just consumed.
Throughout the article it gave a couple different instances on products that were created that seemed minimal at first but now your average consumer cannot live without it. The two main examples that were given are a cup holder in a car and SMS services. For the cup holder which started as a minimal simple device that seemed to be helpful for America's dependence on fast food ended up being a necessity for every single car that has been created. The same can be said with short message services or text messaging which involves sending a text message from a computer or cell phone to another cell phone. At first it seemed it would be a great discreet way to communicate with people in your society and then it turned into a necessity for consumers. You can really see that now in today's time when most people would rather text then pick up the phone and call because of the ease of use.
When it comes to the use a new creation of technology there are a couple of different categories that this article sorts them into. There are intentional processes where people change technology and unintentional processes. During intentional processes this is where people change the technology and for unintentional processes is where technology changes people. When it comes to intentional processes, they can be broken down into three main groups, further extension, subversion, and diversion. Further extension has the mindset of a new and improved approach, this is what is often used in marketing. This is an example if a product is already created, and someone has an idea to make it better or more improved. Subversion occurs when a third-party alters the technology from a different use than what it was originally intended for. Diversion occurs when there have been restrictions on the technology so that the original use that it was created for is diverted.
When it comes to unintentional processes, they can be broken down into two main groups that is immersion an aspersion. Ass Persian is where the technology may produce side effects on the consumers which are typically manage in a negative feedback loop. While immersion is where the technology has a positive feedback loop with a primary effect on people. These are only some of the examples that the article has given with the different trajectories and conclusions that technology has on society and marketers. Overall, this shows that marketers are not using technology to their full advantage. There are different ways to work with technology and to use it for your own benefit, sometimes it is unintentional and other times it is not.
Discuss one point you like/agree with, and one point you dislike/disagree with, and why.
Trending now
This is a popular solution!
Step by step
Solved in 4 steps
