Innovative Service Pricing Explore one highly successful business model based on innovation service pricing and/or revenue management strategies, and choose another, one, business model that failed because of major pricing or revenue management strategy issues. What lessons can you learn from your analysis of these successful and unsuccessful pricing and revenue management strategies? Also, the report should shed light on the negative/positive impact of the covid-19 pandemic on the two models reported. Your report must develop a list of recommendations and advice for the chosen models to boost its service marketing activities in the market and enhance its competitiveness.
Innovative Service Pricing Explore one highly successful business model based on innovation service pricing and/or revenue management strategies, and choose another, one, business model that failed because of major pricing or revenue management strategy issues. What lessons can you learn from your analysis of these successful and unsuccessful pricing and revenue management strategies? Also, the report should shed light on the negative/positive impact of the covid-19 pandemic on the two models reported. Your report must develop a list of recommendations and advice for the chosen models to boost its service marketing activities in the market and enhance its competitiveness.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 3SC
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VIEWStep 2: Below is the discussion of the highly Successful Business Model and the lesson learned-
VIEWStep 3: Below are the negative/positive impact of the covid-19 pandemic on successful model-
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VIEWStep 5: Below are the negative/positive impact of the covid-19 pandemic on failed model-
VIEWStep 6: Recommendations and Advice to Boost Service Marketing Activities and Enhance Competitiveness:
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