Is behavior formed or is it innate in oneself? Choose a product or service in this two categories: Category 1: Frequently purchased and relatively cheap eg. Toothpaste Category 2: Not frequently purchase and relatively expensive. eg. Mattress, Automobile What factors influence your behavior in terms of purchase decision making shaped or formed for the product/service of your choice.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
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Is behavior formed or is it innate in oneself?

Choose a product or service in this two categories:

Category 1: Frequently purchased and relatively cheap eg. Toothpaste

Category 2: Not frequently purchase and relatively expensive. eg. Mattress, Automobile

What factors influence your behavior in terms of purchase decision making shaped or formed for the product/service of your choice.

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9780357033791
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