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Is behavioral segmentation the best segmentation base? Explain your answer.
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Solved in 2 steps
- What type of segmentation is the primary starting point for most marketers?How can marketers use behavioral segmentation in consumer markets? Give an example for each method of behavioral segmentation.The following attributes describe which type of segmentation: personality, values, and lifestyle? Choose one answer. Demographic Volume Psychographic Volume
- How does demographic segmentation differ from psychographic segmentation, and what are their respective advantages in marketing?The requirements for effective segmentation are measurable, accessible, substanial, and actionable. Give the meaning and significance of each and an example of each. And what is market targeting? Describe and give the importance and example of it.State the variety of segmentation bases used by marketers.