k in Montana approaches the marketing director, explaining that the bank is considering expanding into Wyoming. The CEO asks the marketing director to design a research project to collect demographic data about Wyoming residents by county and zip code. What is an inexpensive option for collecting this data?

k in Montana approaches the marketing director, explaining that the bank is considering expanding into Wyoming. The CEO asks the marketing director to design a research project to collect demographic data about Wyoming residents by county and zip code. What is an inexpensive option for collecting this data?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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