List and explain many choices for doing e-commerce through the Internet, including some of the decisions that must be taken, the best business model to utilize, payment alternatives, and the process of developing and establishing a successful Web site.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.6: Assessing The Effectiveness Of An E-commerce Site
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List and explain many choices for doing e-commerce through the Internet, including some of the decisions that must be taken, the best business model to utilize, payment alternatives, and the process of developing and establishing a successful Web site.

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