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- Describe how you would market a Chevy Malibu car?Which of the following is NOT a pricing objective? Goal oriented Profit oriented Sales oriented Status quo orientedTrue or False? The core product is a form of product that consisits of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Examples are banking, hotels, airlines, retail, tax preparations and home repairs. Demographics are the statistics of human populations Generation X comprises the most commercially influential demographic group in history.
- some people believe that the higher a product is priced, the more likely it is that people will want to buy it .explore to what extend prices influence potential buyers and account for other factors that influence people to buy a product. argument in favourChoose the correct Which of the following constitutes the fruit of successful marketing represented in enabling the buyer to use the product in exchange for paying its value? a) Product b) pricing c) selling d) DistributionNo chatgpt answer suppose that a $12 per unit tax is placed on buyers. The share of the tax borne by sellers will be?
- Consider the advertisement for a gutter cleaning service shown below. What is the external reference price in this ad? According to the course material, an advertisement could attempt to frame a price as a single loss, as two losses, as a gain and a loss, or as a gain foregone. Which one of those framings is this advertisement attempting to accomplish? Explain your reasoning. If your internal reference price for gutter cleaning service was $125, how would you perceive this advertised price of the company’s gutter cleaning service? Would you perceive it as a single loss, as two losses, as a gain and a loss, or as a gain foregone? Explain your reasoning.Seasonal discounts given by Lulu & Carrefour Hypermarkets during festivals are an example for: The combination Product The Extended Product The Tangible Product The Generic ProductAre there any significant features of the pricing of your product? For example, is there evidence of any of the following 1 Specific firms in the market being price makers or price takers 2 Price discrimination (e.g. by age, income group or customer location)
- Some high-fashion retailers, notably H&M and Zara, sell what some call“disposable fashion”—apparel priced so reasonably low that it can bedisposed of after just a few wearings. Here is your dilemma: You havean important job interview and need a new suit. You can buy the suit atone of these stores for $129 or at Brooks Brothers for $500. Of course,the Brooks Brothers suit is of higher quality and will therefore lastlonger. How would you use the two value-based approaches describedin this chapter to determine which suit to buy?Purchase involvement depends on level of interest. Explain with an example?The Price competition is muted in the soft drink industry dominated by Pepsi and Coke. Which of the following is not a possible reason? Their products are heterogeneous They have a very strong brand loyalty They have great economies of scale There is a strong network effect correct