Luxe Fashion House have been experiencing very poor store traffic and sales lately. The management team are considering conducting research to collect primary information that will help them resolve the problem at hand and design a workable strategy. How can Luxe Fashion House use focus groups to gain data on how to improve low sales and store traffic?
Luxe Fashion House have been experiencing very poor store traffic and sales lately. The management team are considering conducting research to collect primary information that will help them resolve the problem at hand and design a workable strategy. How can Luxe Fashion House use focus groups to gain data on how to improve low sales and store traffic?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Luxe Fashion House have been experiencing very poor store traffic and sales lately. The management team are considering conducting research to collect primary information that will help them resolve the problem at hand and design a workable strategy.
How can Luxe Fashion House use focus groups to gain data on how to improve low sales and store traffic?
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