Market SegmentationThink of one product or service offered by Amazon and apply market segmentation for consumer markets using the following table:Example: Image Product GeographicDemographicPsychographicBehavioralAimed atMale/ FemaleStressedOccasion:people whoare living in --- Age:Ramadan/ EidAdventurousUser status:RegularUsage rate:MediumIncome:Benefit: security,privacy, etc.Loyalty: somewhatloyal

Any organization before launching its product work on it segmentation. Market segmentation is a…

Answered: Market Segmentation Think of one…

Market Segmentation Think of one product or service offered by Amazon and apply market segmentation for consumer markets using the following table: Example: Image

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Market Segmentation

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Example: Image

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