Marketers of groceries’ retail stores are advancing in the use of Omni-channels and applying several manipulation techniques in the use of sensory marketing and neuroscience. Based on your own choice, select one of your favorite groceries to analyze the following while citing examples about this store: 1- The main projective techniques it may use to understand how it can affect the customers through the use of neuroscience with both clear and subliminal messages 2- The use of the experiential marketing mix and multiple strategies to develop customer experience at this store . Cite any references you used both in text and at the end of your assessment in Harvard style referencing.
Marketers of groceries’ retail stores are advancing in the use of Omni-channels and applying several manipulation techniques in the use of sensory marketing and neuroscience. Based on your own choice, select one of your favorite groceries to analyze the following while citing examples about this store: 1- The main projective techniques it may use to understand how it can affect the customers through the use of neuroscience with both clear and subliminal messages 2- The use of the experiential marketing mix and multiple strategies to develop customer experience at this store . Cite any references you used both in text and at the end of your assessment in Harvard style referencing.
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
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Marketers of groceries’ retail stores are advancing in the use of Omni-channels and applying
several manipulation techniques in the use of sensory marketing and neuroscience.
Based on your own choice, select one of your favorite groceries to analyze the following
while citing examples about this store:
1- The main projective techniques it may use to understand how it can affect the
customers through the use of neuroscience with both clear and subliminal messages
2- The use of the experiential marketing mix and multiple strategies to develop customer
experience at this store .
Cite any references you used both in text and at the end of your assessment in Harvard style
referencing.
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