When you suggest that your employer use Facebook, LinkedIn, and Twitter to advertise job openings for a new clinic because the medical staff necessary is in short supply, the clinic director refuses, declaring “That's just not the image we want to present. Patients want to trust their healthcare providers. Besides, nurses and medical technicians aren't going to be looking on Facebook for a job.” How much truth is there to his statement? Do you agree? Explain your choice of the best combination of methods to recruit medical staff.
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When you suggest that your employer use Facebook, LinkedIn, and Twitter to advertise job openings for a new clinic because the medical staff necessary is in short supply, the clinic director refuses, declaring “That's just not the image we want to present. Patients want to trust their healthcare providers. Besides, nurses and medical technicians aren't going to be looking on Facebook for a job.” How much truth is there to his statement? Do you agree? Explain your choice of the best combination of methods to recruit medical staff.
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- The Public Relations Society of America (PRSA) in the USA, and the Chartered Institute of Public Relations in the UK, make awards for the best public relations campaigns in their countries. Visit www.prsa.org/Awards/Search , or www.cipr.co.uk/content/awards-events/excellence-awards , and review several case reports of previous winners. What does the field of public relations seem to encompass? Write a report on one of the award win-ners, focusing on marketing-related activities.The founder of your company believes that younger employees are more dynamic and perform better in sales positions. He recommends that you set an age requirement for the position for applicants between the ages of 18 and 25 before placing a fresh job ad for your sales division. Is his recommendation reasonable? Why or why not?You are working in the marketing department for a fast-food chain. While monitoring posts about the company on Facebook and Twitter, you notice the following post from one of the firm's former employees. "Got fired today, but I was tired of serving low-quality food with expired expiration dates. Don't eat there or any of the chain's restaurants unless you want to get deathly ill." To make matters worse, a couple of other employees who had recently been fired chimed in and made posts of a similar nature. Working as a team, complete the following steps: 1. Create a response that can be used to convince consumers that your company is committed to food freshness and quality and that these posts were made by employees who had been terminated and a plan for how this response will be communicated.
- Hermione just managed a major event for the local zoo. She put an advertisement in the local newspaper. However, she was disappointed by how few people showed up. She couldn't understand because the paper is highly popular among locals. Hermione decided to survey its large pool of zoo members to try and see what went wrong. After looking at the responses, as well as copies of the newspaper that had the ad, she realized that on the same page as the zoo ad was an even larger advertisement promoting an upcoming concert. This ad was higher up on the page and dwarfed the zoo ad. She believes most people who read that page were distracted by the large, colorful concert advertisement. In this case, the responses to Hermione's survey are while the distraction caused by the larger, more colorful ad on the same page could be characterized as the receiver; the marketing channel a. b. encoding; noise c. feedback; the coding process d. the marketing channel; decoding e. feedback; noise Clear my…Each year, managers at Bausch & Lomb evaluate the many advertising media alternatives available to them as they develop their advertising program for contact lenses. What advantages and disadvantages of each alternative should they consider? Which media would you recommend and why? required text: Kerin, R., & Hartley, S. (2021). Marketing (15th ed.). McGraw Hill. ISBN: 978-1259924040. Chapters 18 & 19You are presently working as a consultant with a well-known soft drink business. Include this conversation as part of your overall marketing strategy when explaining to the business how the Internet should be included into your overall marketing strategy and what efforts the firm should take to improve its online image. Create drafts of all live-required web pages prior to their release.
- Indicate whether the statement is true or false, and justify your answer.The primary source of funding for the Medicare program is from premiums assessed on the elderly population, which is the primary population enrolled in the program.You are now consulting for a major beverage company. Talk on how the firm can improve its online reputation and how the internet fits into the bigger picture of your marketing strategy. Before releasing any new webpages to the public, it is recommended that you first release a draft.A department store enlists you to increase its ad rate conversions. You examine its audience segmentation and see that it has never surveyed its customers about their big five personality model dimensions. What do you propose to help the department store increase its ad rate conversions? A) You propose that the department store survey all of its employees to find out what their big five personality traits are. You average their scores to create the ideal consumer persona and encourage the store to target their ads to that persona. B) You propose to implement your personality analytics platform into the company’s ad campaigns. Consumers are drawn to brands with the opposite personality dimensions because opposites attract, and those consumers are more likely to respond to the ads. C) You propose to incorporate a personality survey into the next ad campaign to capitalize on the BuzzFeed phenomenon and because consumers like to answer questions about themselves. D) You propose to…
- Write an informal report based on the text below: Your company, an apparel specialty store chain, has a relatively large number of salespeople. However, management isn't satisfied with the way the company evaluates the individual performance of sales associates. One controversial method involves filming sales transactions. Management finds this intriguing, but you believe the sales staff may find it intrusive. What other methods are used? Select companies similar to yours to determine what they are doing. What are the pros and cons of each? In your view, which method(s) would be best for your company?Describe in detail your strategy for attracting a large number of well-qualified candidates for spotify as a store manager Who are you going to recruit? Justify your strategyYou have to choose between three advertising campaigns outlined by your agency. The first (a) is a soft-sell, honest, straight-information campaign. The second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. The third (c) involves a noisy, somewhat irritating commercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?