Which marketer caricatures do you encounter most often — either in business classes or in mass media/entertainment? Explain why companies to pay the most attention to people who fit these stereotypes (regardless of validity)?
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- Which marketer caricatures do you encounter most often — either in business classes or in mass media/entertainment? Explain why companies to pay the most attention to people who fit these stereotypes (regardless of validity)?
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- How might changing demographics impact advertisers?Look at the products sold to men and women used as part of their daily grooming? How are they packaged? What color are they? What are their names? How do these artifacts of everyday life reflect norms about gender?. explain How do individual personality traits and values contribute to the formation of complex consumer attitudes toward products and brands?
- Self-enhancement, the human tendency to perceive ourselves in ways that make us look better, is one explanation of which media effect?What are the issues concerning the impact ofadvertising on adults’ values?Because lighter skin and skin whitening are popular in Thailand, is it wrong for marketers to offer and promote products that encourage this belief and behavior? Explain why or why not.
- 1. It divides the market on the basis of knowledge, attitudes, and behaviors relative to the product being sold. 2. SEGMENTS who are motivated by a need for NOVELTY and a need to be DIFFERENT. 3. In social marketing, these benefits come in the form of pledge, recognition, and/or appreciation acknowledging the adoption of a desired behavior.Does mass media shape American values?In what ways are cultural values changing in America? How are marketers responding to these changes?
- Even well into adulthood and regardless of their current economic situation, many individuals will retain the values and lifestyles of the group they grew up with. In other words, regardless of one's current economic status, individuals often identify with a particular because that is how they were raised. A consumer attitude В social class C income level D family purchase behaviorThe demographic environment is of major interest to marketers because it involves people, and people make up markets. Select one: True FalseIs it practical to assume that people age 55 and older constitute one large consumer market? How can marketers segment this age subculture? What are some important variables to keep in mind when we tailor marketing strategies to older adults?