Question 13More than 80 percent of McDonald's restaurants worldwide are owned and operated by franchisees.This illustrates a(n)marketing system.O administered VMSO horizontalO contractual VMSO corporate verticalO directQuestion 14

A number of companies in order to expand into various markets have used the route of franchising as…

Answered: More than 80 percent of McDonald's…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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More than 80 percent of McDonald's restaurants worldwide are owned and operated by franchisees. This illustrates a(n) marketing system. O administered VMS horizontal O contractual VMS • corporate vertical direct