Most complaints are due to: (2)   Products              Boredom             Accounting Issues            Company rules

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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6.Most complaints are due to: (2)

 

Products              Boredom             Accounting Issues            Company rules                                 

 

7.Processing customer complaints includes (5)

 

Listening              Logging information        CSR being rude                  Empathize

 

Apologize            No follow up                      Solicit feedback                                               

 

 

8.Circle the key elements of using a script(4)

 

Empathy              Annoying guest                 Acknowledgement          Reassurance

 

Robotic                 Action                                                                                  

 

 

9.Problem solving process includes: (5)

 

Identifying the problem                Being rude to customer                 Develop multiple solutions          

 

Analyze the problem                      Say no to customer                         Identify decision criteria

 

Not listening to customer             Choose optimal solution              

 

 

10.Conflict Management includes: (5)

 

Competing          Accommodating               Resolving             Sincerity               Avoiding

 

Collaborating     Compromising                   Positive attitude

 

11.Quiet customers are (3)

 

Satisfied               Allow problems to mount             Assume company knows of the problem

 

Scared of CSR     Avoid conflict                                     Think complaining is a waste of time

 

12.Customer oriented website includes: (5)

 

Link to BBB          FAQ section        Customer contact information   competitor information

 

Customer feedback form              Live chat              online customer forum

 

 

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