Ms. Schauna Chauhan the CEO of Parle Agro, plans to start off with a new range of productsfor Health Drinks. Chalk out consumer research techniques and tactics that can be used to understand consumer’s behaviour for this new upcoming product.
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Ms. Schauna Chauhan the CEO of Parle Agro, plans to start off with a new range of productsfor Health Drinks. Chalk out consumer research techniques and tactics that can be used to understand
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- Ms. Schauna Chauhan the CEO of Parle Agro, plans to start off with a new range of products for Health Drinks. Chalk out consumer research techniques and tactics that can be used to understand consumer’s behaviour for this new upcoming product.Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 have been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the Survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workers involved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data) 3. A presentation of the findings and conclusionMs. Schauna Chauhan the CEO of Parle Agro, plans to start off with a new range of products for Health Drinks. Chalk out consumer research techniques and tactics that can be used to understand consumer’s behaviour for this new upcoming product. and what summary could be derive from it
- A microwave oven manufacturer wants to develop a market segmentation in the market. Suggest some possible market segmentation. a- Discuss the Marketing techniques to identify the customers? What would you do if the target market was teenagers? Techniques?we have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones. 1 ) What are the customer's needs this product will be able to meet? 2) What can make our product competitive, what is the advantage to selling this type of product? 3) What customers can be targeted by this business, age groups, geographic regions, income level, gender.Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and conclusion
- As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this studyList/Give examples of 4-5 research objectives and research questions for ‘What the opinions of consumers on a 10 percent reduction in weight, with the price remaining the same, of “Snackers” chocolate bars?’This is a marketing question: Using the components of the 4E framework, outline how an entrepreneur marketing low-sugar candy might apply it to his or her marketing mix efforts.
- 4. Claire is very interested in strengthening the social and environmental aspects of their business and has asked you to advise her on this. Explain to her how the societal marketing concept could apply to their business. What changes could she make to TWO aspects of the marketing mix to strengthen the environmental and social credentials of the business. [Guidance to students: Use concepts from B100 Reading 36 to help you with this answer. Start by explaining what is meant by the societal marketing context. Try to use your own words in doing so and make sure you add a reference. Then explain how the societal marketing concept can apply to Susan and Claire's coffee shop. What would they have to do in order to follow the societal marketing concept? Then recommend changes to TWO aspects of the marketing mix that would allow Claire to improve the social and environmental performance of their business. You can think about any two aspects of the marketing mix. Perhaps more could be done to…1. Identify three (3) consumer trends that have arisen from the COVID-19 Pandemic and describe three (3) marketing opportunities that each trend presents to businesses. 2. Having selected three (3) trends above, suggest two (2) possible methods this information may have been achieved citing one advantage and one disadvantage of both. Please number responses.Market segmentation and product positioning in consumer markets are extremely important concepts for marketers to address. One of the big questions to address is what attributes should end up in the final positioning model(s). Furthermore, there are questions of whether the attributes should be of utilitarian or more hedonistic/psychographic in nature. Clearly there is also a place for creativity in these regards. Discuss how marketing management should go about making these critical product/brand positioning decisions. After some discussion, present an example of a creative perceptual map that Burger King could use to position and differentiate its brand from others like McDonald’s, Kentucky Fried chicken, and other fast food restaurants.