Nissan is introducing a new model, the 2022 Rogue, and wants to mail promotional material to potential customers that are most likely to buy. The Nissan brand manager has $50,000 for this campaign and each promotional mailer costs $1.25. Through its own data collection practices as well as data purchases, Nissan has a database of 120,000 people (each with a number of important attributes) who have received similar mailers in the past and whether or not an automobile purchase was made. Nissan has a second database (of potential customers) with the same attributes that they would like to market the new Rogue to. What is an appropriate business analytic technique to obtain new buyers in the most cost effective manner? classification tree analysis traditional regression analysis O market basket analysis analysis of variance

Nissan is introducing a new model, the 2022 Rogue, and wants to mail promotional material to potential customers that are most likely to buy. The Nissan brand manager has $50,000 for this campaign and each promotional mailer costs $1.25. Through its own data collection practices as well as data purchases, Nissan has a database of 120,000 people (each with a number of important attributes) who have received similar mailers in the past and whether or not an automobile purchase was made. Nissan has a second database (of potential customers) with the same attributes that they would like to market the new Rogue to. What is an appropriate business analytic technique to obtain new buyers in the most cost effective manner? classification tree analysis traditional regression analysis O market basket analysis analysis of variance

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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