orecast demand for each week, including week 10, using exponential smoothing with a 5 .5 (initial forecast 5 20). b. Compute the MAD. c. Compute the tracking signal.

Marketing
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ISBN:9780357033791
Author:Pride, William M
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Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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a. Forecast demand for each week, including week 10, using
exponential smoothing with a 5 .5 (initial forecast 5 20).

b. Compute the MAD.


c. Compute the tracking signal. 

 

ANSWER A,B, C

Sales of tablet computers at Ted Glickman's electron-
ics store in Washington, D.C., over the past 10 weeks are shown
in the table below:
WEEK
DEMAND
WEEK
DEMAND
1
20
6
29
2
21
7
36
3
28
8
22
4
37
9
25
25
10
28
Transcribed Image Text:Sales of tablet computers at Ted Glickman's electron- ics store in Washington, D.C., over the past 10 weeks are shown in the table below: WEEK DEMAND WEEK DEMAND 1 20 6 29 2 21 7 36 3 28 8 22 4 37 9 25 25 10 28
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