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There are FIVE STEPS in the Consumer Decision Making Process that consumers typically go through when making a purchase/major purchase.
Please outline a purchase that you have made recently explaining each step in the Consumer Decision Making Process.
Step by step
Solved in 3 steps
- The post-purchase process is the last stage of consumer decision-making. Using a Smartphone brand of your choice as an example, discuss the factors that influence consumer actions after they purchase a productDiscuss each of the five stages in the consumer decision making process when buying a new computer for your sister.Why is it essential to follow the consumer decision-making process when buying products, particularly new or expensive items?
- Consumers and organizational buyers are faced with purchase decisions nearly every day But not all decisions are treated the same. Some decisions are more complex than others and thus require more effort by the consumer. Consumer and organizational buyers are subject to many influences when they make their buying decisions . a) Describe the five major influences on consumer buying behavior and their marketing implicationsExplain how consumers make purchase decisions? How can it help marketing managers in several ways?Explain how purchase decisions made by the consumers can help marketing managers in several ways?
- Discuss how customers buy with reference to the five stages in the consumer decision making process. Give suitable examples in your answer.All consumer buying decisions generally fall along a continuum of three broad categories:routine response behavior, limited decision making, and extensive decision making. Goods and services in these three categories can best be described in terms of five factors.Explain which are they?Identify and understand the individual factors that affect consumer buying decisions ?