Please pick an industry and find out a trend within that industry and discuss what the trend is and what analysis was used to spot the trend.  Please be sure to provide links to your research. Please discuss ways that the DSO in a company can be improved.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
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Please pick an industry and find out a trend within that industry and discuss what the trend is and what analysis was used to spot the trend.  Please be sure to provide links to your research.

Please discuss ways that the DSO in a company can be improved.

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