Please suggest a specifice research topic from the following: The Impact of AI on Onilne Advertising
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Please suggest a specifice research topic from the following:
The Impact of
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- How can keyword research tools assist in identifying high-value keywords for pay-per-click (PPC) advertising?Explain the concept of latent semantic indexing (LSI) keywords and how they contribute to improved content relevance and SEO.What role does social media marketing play in the promotional campaign of the retirement village? Do youthink the advertisement is targeting senior citizens orthe children of the household?
- What are some limitations in using tiktok as a social media campaign to reach teens about consistent condom use for all sexual encounters?Chapter 8 discusses exposure, in terms of selectiveexposure and voluntary exposure. What type of exposure do you think most consumers who viewed thetwo ads discussed in this case experienced? Explainyour reasoningDiscuss (4) argument against marketers’ useof product placement. Your argument should address both practical issues (product sales) and ethical issuessurrounding the use of product placement.
- WRITE IN FORM OF WSSAY, IF POSSIBLE. Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workersinvolved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and…How do low- versus high-involvement consumers processthe information in an advertisement?Create an objective in research tittle: The influence of Fake news on social media and how it affects the covid 19 vaccine
- Chapter 9 tells us that repositioning of a brand orproduct is a deliberate decision to significantly alterthe way the market views the brand or product. Inyour opinion, are these changes enough to constitute a significant change in public perceptions ofMcDonald’s? Justify your response.Do you think that later adopters of DVRs or SVODservices will be less interested in “ad avoidance”capabilities? Will this change as they “learn” to usethese technologies?How to use TikTok as a social marketing campaign to promote consistent use of condoms among teens. Use the 4 P's of social marketing (product, placement, price, promotion).