Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
matching
Transcribed Image Text:Production
strategies
Product
Buyers
Sellers
B
Performance
Service
Benefit
Advantage
BCG
philosophy distribution
O
O
O
O
O
O
O
Hotel
Current
Portfolio
O
O
O
O
O
O
innovative
O
O
O
Value
O
O
O
4Cs
O
O
O
O
Strategic
planning
O
O
O
O
4Ps
O
O
O
O
Product
concept
O
O
O
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