Provide a comparative analysis of the strategies implemented by Pick N Pay and Shoprite, including in your discussion the risks relating to these strategies.
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Provide a comparative analysis of the strategies implemented by Pick N Pay and Shoprite, including in your discussion the risks relating to these strategies.
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- Describe the four characteristics of services that marketers must consider when designing marketing programs. How do the services offered by a doctor differ from those offered by a chemist regarding these characteristics?What are unilever's target customers?Identify 3 skills that are essential in the field of Marketing and explain your reasoning for each.
- Write the importance of marketing and how it helps running business to survive and to expand. Use any of the concepts or examples.How to retain customers?Review the Aldi case study on page 169 of your textbook. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response. Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice). Explain your rationale. The Ripple Effect of Supermarket Wars: Aldi Is Changing the Markets in Many Countries Aldi started as a small, family-owned grocery store located in Essen, Germany, in 1913. Two sons, Karl and Theo, took over the store from their mother in 1946; soon after doing so, they began expanding the business. They emphasized low costs from the very beginning, allowing them to offer their products to customers at low prices…