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Provide two examples of sources of customer expectations from which the marketer has limited control.
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- Compare and contrast needs, wants, and demands. Which one(s) can marketers influence?Which brand is this consumer least likely to purchase ? Discuss two ways the marketer of this brand can enhance consumer likelihood of purchasing its brand.Describe what a shampoo manufacturer should do if he decides to pursue; Production orientation Product orientation Selling orientation Marketing orientation Societal marketing orientation
- How does a marketer obtain market information for marketing and management decision-making purposes?What is Marketing Concept? Explain with the help of examples how does understanding Consumer Behaviour helps in implementation of marketing concept?Understanding factors that affect buying behavior helps marketing managers to predict consumer responses to marketing strategies and helps to develop a marketing mix.; True or False