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- Analyse the advertising and communication that the company uses to communicate with the consumers of your chosen breakfast cereal 2.1 Choose any product advert or communication and evaluate the consumption-specific bases of segmentation that was applied. 2.2 Find adverts with examples of how the company is aiming to provide customer value, ensure customer satisfaction, build customer trust, and secure customer retention 2.3 Do you think that the company has managed to get a competitive advantage in marketing this product? Motivate your answer.1. Consider yourself a Marketing Manager, how would you go about setting a good marketingstrategy for a Credit Card product through video streaming?2. What are the merits or benefits of sales promotion?3. Describe marketing mix decisions (product, distribution, promotional, pricing) faced bythe marketer and apply the marketing mix decisions to a real-world product or service.4. Given a historical context of marketing, assess the present role of marketing in theFINA2016 Marketing Management and Sales Strategy for Bankers – Course Information. Academic Year 2022/2023,Semester 1THE UNIVERSITY OF THE WEST INDIES OPEN CAMPUS Page 25 of 39Financial Services organizations and predict how marketing might "look" in the future.5. Identify specific marketing strategies utilized and develop criteria by which to analyzethose strategies.1. Consider yourself a Marketing Manager. Explain how you would develop an effectivemarketing strategy for a Credit Card product using video streaming as a promotionalchannel.2. Discuss the merits and benefits of sales promotion in the context of marketing. Provideexamples to illustrate your points.3. Describe the marketing mix decisions (product, distribution, promotional, pricing) thatmarketers face. Choose a real-world product or service and apply the marketing mixdecisions to it, explaining your choices.
- Answer comprehsively. Do not copy from other I will report and track it downvote this also if not good quality answer! Can you still think of well-known and successful companies/businesses, either in the Philippines, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. ANSWER LONG AND SATISFYING!TITLE: Vestas Marketing Context Evaluation & Key Marketing Strategies Introduction Vestas is ‘the energy industry’s global partner on sustainable energy solutions’. The company designs, manufactures, installs, and services wind turbines across the world. With wind turbines in 80 countries, Vestas aims to be the ‘Global Leader in Sustainable Energy Solutions’. Using industry-leading smart data capabilities, Vesta utilises data to interpret, forecast, and maximise wind resources and ‘deliver ‘best-in-class wind power solutions’. With over 25,000 employees, Vestas works with its customers to provide the world with sustainable energy solutions to ‘power a bright future’. Source : https://www.vestas.com/en/about Task You are required to analyse and evaluate key aspects of the strategic marketing context in order determine and critically evaluate specific Strategic Marketing strategies which are essential to Vestas’ success. By building on your understanding of strategic…Remembering the target market segments you identi- fied in Chapter 7 for your marketing plan: 1 (a) Identify which one of the four social media described in the chapter would be most useful and (b) give your reasons. Would you consider other social media such as Pinterest? Why or why not? 2 Briefy describe (a) how you would use this web- site to try to increase sales of your products and (b) why you expect target market customers to respond to it.
- Q4: What key factors underlying the success of a direct mail campaign?Put this in other words. Analyze and elaborate this one. In an era where customers wield the power to procure what they desire, when and where they wish, predictive analytics assumes paramount significance in the realm of marketing. By generating insightful models, predictive analytics empowers marketers to fashion campaigns of unprecedented precision and effectiveness. The canvas of predictive marketing analytics is a vast one, spanning data-driven customer segmentation, novel customer acquisition strategies, lead scoring, personalized content and ad recommendations, and hyper-personalized interactions. Marketers adroitly harness customer data to deliver tailored promotions, advertisement campaigns, and product suggestions at precisely opportune moments, thereby amplifying customer satisfaction and fostering enduring loyalty.Identify what are the proper promotional tools M&S should use while communicating with their customers? 2. Mention 2 growth strategies that M&S can use to secure its profits over time? 3. Describe what are the factors M&S should consider while setting their new products price 4. Define what is meant by marketing mix? And discuss how should M&S use its marketing mix in a synergistic way? 5. Define what is meant by market segmentation and select 3 factors that M&S can use to segment "Per Una" market? 6. What are the factors M&S should consider in order to communicate their new customers the high quality of their customer services inside their retails?
- ANSWER DIS GOOD!!!! Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in streaming sites or in other platforms. Evaluate whether this marketing communication was effective for you. Now, with the same company, try to find a marketing communication material they used in the past 3 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy. Here is one example: Jolibee. In the 90s, their TV ads (https://www.you tube.com/watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and YT site to create viral videos (https://www.you tube.com/watch?v=KGH4TBl7v-0) that trigger all sorts of emotions. There is less focus on the product, but more focus on the experience. All their stories anchor on Jolibee as a…Explain the concept of long-tail keywords. How do they differ from short-tail keywords, and what are the advantages of targeting long-tail keywords in digital marketing?The Muda Medical Company intends to release a new medical product on the market. To create a consumer relationship, discuss FIVE (5) marketing communications mix options.