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- What are the two primary types of surveys a companymight use to forecast sales? Why would a company usean outside expert forecasting survey?So i apologize for not specifiying which of the four I want done on the question below. In my last response from whoever ansewrs these he made it pretty clear to do that and I didn't know. Im relativley new to this so wont happen again. For the quesiton below please ansewr 3 and 4. Thanks a lot. Question Country Financial, a financial services company, uses surveys of adults age 18 and older to determine if personal financial fitness is changing over time (USA Today, April 4, 2012). In February 2012, a sample of 1000 adults showed 410 indicating that their financial security was more than fair. In February 2010, a sample of 900 adults showed 315 indicating that their financial security was more than fair. State the hypotheses that can be used to test for a significant difference between the population proportions for the two years. What is the sample proportion indicating that their financial security was more than fair in 2012? In 2010? Conduct the hypothesis test and compute the…As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this study
- Choose a fictional product of your liking and describe potential primary and secondary sources of market research for that product. How do marketers use this market research to market this product effectively? How does these types of research influence the 4p's of marketing? 1000 words minimum12. What is a marketing information system (MIS)? Whatbtypes of information does it include?What is big data, and what opportunities and challenges does it provide for marketers? Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both? What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and public advocates that it is a form of stalking consumers? Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.
- (a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study? (b) Why might the reverse be true?1. Discuss the real value of marketing research and marketing information and how that value is attained. 2. Discuss the sources of internal data and the advantages and disadvantaged associated with this data. 3. Explain the role of secondary data in gathering customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data? 4. What are the advantages of web-based survey research over traditional survey research? 5. Conduct a web-based survey to at least 20 college students from different universities to learn what services their university could offer to better meet student needs.13. 14. Why should an organization do market research? What are the steps in market research?
- HBRCOA17: Analytics competitors use predictive modeling to identify O most profitable customers customers with most potential customers most likely to close accounts none of these all of these40 Select ALL the tools that are used when conducting an industry analysis. SWOT Analysis Porter's 5 Forces PESTEL Analysis Scenario AnalysisOne plus is a smart phone company that is currently developing a phone for lower segment of the market. It needs to know habits and trends of consumers. It believes it can use secondary data to learn all it needs to know before it tries to sell the ideas currently in development. Question: Discuss different types/sources of secondary-data, that can be used by One plus?