Question 2/14 A sales rep is talking to a prospect about his company's product. The prospect says she's been buying from a competitor for 10 years and likes their product. What should the rep do first? Offer her a sample and ask her to contact him if she likes the product Find out the price of the competitor's product to see if he can offer a special introductory price Ask her what she likes and dislikes about the competitor's product

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 2/14
A sales rep is talking to a prospect about his company's product. The prospect says she's been buying from a competitor for 10 years and likes
their product.
What should the rep do first?
Offer her a sample and ask her to contact him if she likes the product
Find out the price of the competitor's product to see if he can offer a special introductory price
Ask her what she likes and dislikes about the competitor's product
Transcribed Image Text:Question 2/14 A sales rep is talking to a prospect about his company's product. The prospect says she's been buying from a competitor for 10 years and likes their product. What should the rep do first? Offer her a sample and ask her to contact him if she likes the product Find out the price of the competitor's product to see if he can offer a special introductory price Ask her what she likes and dislikes about the competitor's product
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