QUESTION: MARKETING ANALYTICS What kind of analytics do we need to make marketing decisions?What kind of data, how do we collect it, and what do we want to get from the data?   What is the purpose of data analysis?   Give examples

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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QUESTION: MARKETING ANALYTICS

What kind of analytics do we need to make marketing decisions?What kind of data, how do we collect it, and what do we want to get from the data?   What is the purpose of data analysis?   Give examples

 

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