Recently, Domex, a Hindustan Unilever brand, has launched a new ad campaign across print, digital and other media, at least some of which explicitly compares itself to Reckitt Benckiser’s toilet cleaner brand ‘Harpic'. Comment with relevant case laws whether such kind of comparative advertisement is allowed or not?
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Recently, Domex, a Hindustan Unilever brand, has launched a new ad campaign across print, digital and other media, at least some of which explicitly compares itself to Reckitt Benckiser’s toilet cleaner brand ‘Harpic'. Comment with relevant case laws whether such kind of comparative advertisement is allowed or not?
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- Comparison of Competitve Advertisements: Samsung vs Apple Describe the product that is being advertised. What stage of the Product Life Cycle is this product in the marketplace? In what ways does this impact how advertisers generally promote this product?Describe any foreign advertisement How is it different from a US advertisement for a similar product? Why do you think they are different? Utilize marketing terms in your reponse.Describe a foreign Coca Cola Video advertisement. How is it different from the US Coca Cola advertisement? Why do you think they are different? Use marketing terms in your response.
- describe, How would a firm design and execute a successful marketing campaign for a new product in an oversaturated market with a limited budget, while also overcoming negative brand associations from a previous failed product launch?How can brands ensure that their advertising campaigns remain fresh and relevant, while also maintaining their unique brand identity?Comparison of Competitve Advertisements: Samsung vs Apple In what ways does each commercial connect emotionally with its target consumer?
- Discuss the criteria that should be evaluated in determining which differences a company should promote in its products?Exxplain, How would a firm design and execute a successful marketing campaign for a new product in an oversaturated market with a limited budget, while also overcoming negative brand associations from a previous failed product launch?Avon is a cosmetic company created to conduct business on enhancing women's beauty. This brand is now a global leader with massive growth and high revenues. Being the world's largest direct seller, the Company gives a lot of discount coupons on the purchase of Avon products. And to please customers and attract them, the company offers small gifts to them. Coupons, special offers, gifts are considered as Brand awareness Persuasion Supporting marketing efforts O Encouraging action
- Below is the statement of Mercedes when they withdrew advertisement from 'The O'Rielly Factor', a high rating program showed in Fox TV. Eventually, this program was cancelled as the host had a lot of allegations related to sexual harassment. "The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now," From the perspective of Mercedes, this is an example of sales promotion publicity personal selling advertisementAdvertisements help in convincing customers to buy a product or service. Advertisers and marketers should be careful in creating ads for the general public. This ad was pulled after figuring in some controversies; LBC's Spelling Bee Commercial (2009) The Department of Education called the attention of LBC (Luzon Brokerage Movement) management for showing a commercial that encouraged wrong spelling among children. In a spelling bee contest, the emcee played by Edu Manzano called the contestants to spell remittance, affordable, and instant. They spelled out "LBC" instead. DepEd said that the commercial was encouraging wrong spelling of words. What is the social responsibility of entrepreneurs or advertisers to customers based on the example given above?Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?