Net NeutralltyBackground: Internet users loveservices like streaming movies,video chatting, or online gaming. Allof this content needs to travel overthe Internet, however, and thecompanies that build and maintainnetworks are complaining about theincreased demands being placed ontheir networks. Your candidate ishearing more and more about adebate called "net neutrality" andwould like a more informed opinionas part of her platform. Recommended Policy SolutionGive a recommendation for what policy or solution your candidate should advocate for. Your solution could be a lawthat should be passed or repealed, a government policy, or a technological solution your candidate should promote.Recommended Policy: In at most two sentences summarize the solution / action your candidate should supportPros / Who Benefits• Can be bulletsCons / Who is Harmed?• Can be bullets

Net Neutrality has Several importance, here, no internet users are actually discriminated in the…

Recommended Policy Solution Give a recommendation for what policy or solution your candidate should advocate for. Your solution could be a law that should be passed or repealed, a government policy, or a technological solution your candidate should promote. Recommended Policy: In at most two sentences summarize the solution / action your candidate should support Pros / Who Benefits Can be bullets |Cons / Who is Harmed? • Can be bullets

Recommended Policy Solution Give a recommendation for what policy or solution your candidate should advocate for. Your solution could be a law that should be passed or repealed, a government policy, or a technological solution your candidate should promote. Recommended Policy: In at most two sentences summarize the solution / action your candidate should support Pros / Who Benefits Can be bullets |Cons / Who is Harmed? • Can be bullets

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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Is it ethical for marketers to use themass media to promote products thatmost members of the lower classes andworking class cannot afford?
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In the age of information, the role of mass communication and media cannot be overstated. Media platforms, ranging from traditional outlets like newspapers and television to modern digital channels, shape public opinion, influence societal trends, and serve as watchdogs for accountability. The power of media to disseminate information quickly makes it a potent force, but it also raises questions about objectivity, bias, and the responsible delivery of news. The evolving media landscape, with the rise of citizen journalism and social media as alternative information sources, introduces both opportunities and challenges. How can societies strike a balance between the freedom of the press and the need for accurate, unbiased reporting, ensuring that the public receives reliable information in an era marked by the rapid dissemination of news through various channels?
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Facebook Analytics help businesses trace a specific user across all of their browsers and devices when signed on to Facebook. This information leads to targeted online marketing campaigns. Give an example of an experience. Is it worth regulating this industry? What are some potential costs of doing so?
6. State FOUR (4) benefits of using new media for marketers nowadays.
At Mike's Hard Lemonade, we always keep it real and aim to create experiences where everyone is included in the fun! We're in search of innovative and fresh online experiences for our Gen Z consumer who uses gaming as a way to socialize with their friends. Specifically, we're looking to enhance the viewing occasions and social interactions aspect of Gaming with our alcoholic beverages! We've seen companies like Pilsen Callao sponsor a professional all-female gaming team (an underrepresented group in Gaming) to attract streamers and watch them compete against all-male teams, Wendy’s sponsor gamer influencers on streams to give out free food, and Heinz team up with streamers to identify the best spots in Call of Duty maps to take a quick break and eat a burger during live gameplay… We want to hear your ideas for the next out-of-this-world social viewing experience for Mike’s Hard Lemonade! What's your creative idea for the next beverage Gaming experience? Please answer the following…
1.How can marketers utilize digital media to improve business? 2. How can business utilize new digital and social networking channels in their marketing campaigns? 3. What are some of the privacy concerns associated with the Internet and e-business? How are these concerns being addressed in the United States?