Required information [The following information applies to the questions displayed below.] Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Office Total Company Chicago Minneapolis $ 300,000 Sales $ 150,000 Variable expenses Contribution margin 100% 50% 50% 28% 22% 45,000 105,000 78,000 $ 27,000 180,000 120,000 48,000 Traceable fixed expenses Office segment margin $ 72,000 Common fixed expenses not traceable to offices 14% Net operating income 8% Assume that Minneapolis' sales by major market are: Market Medical Dental Sales Variable expenses Minneapolis $ 300,000 100% 180,000 60% 120,000 40% 33,000 11% Contribution margin $ 200,000 100% $ 100,000 100% 128,000 64% 52,000 52% 72,000 36% 48,000 48% 12,000 6% 21,000 21% $ 60,000 30% Traceable fixed expenses Market segment margin 29% $ 27,000 27% 87,000 15,000 24% Common fixed expenses not traceable to markets Office segment margin 5% $ 72,000 The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $5,000. Marketing studies indicate that such a campaign would increase sales in the Medical market by $40,000 or increase sales in the Dental market by $35,000. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? $ 450,000 225,000 225,000 126,000 99,000 63,000 $ 36,000 100% 30% 70% 52% 18% 100% 60% 40% 16 % 24%

Cornerstones of Cost Management (Cornerstones Series)
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ISBN:9781305970663
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Chapter7: Allocating Costs Of Support Departments And Joint Products
Section: Chapter Questions
Problem 30E: A company uses charging rates to allocate service department costs to the using departments. The...
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Required information
[The following information applies to the questions displayed below.]
Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm
has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable
costs. A contribution format segmented income statement for the company's most recent year is given:
Office
Total Company
Chicago
Minneapolis
$ 300,000
Sales
100%
$ 150,000
100%
50%
180,000
60%
Variable expenses
Contribution margin
50%
45,000
105,000
78,000
120,000
40%
Traceable fixed expenses
28%
48,000
16%
Office segment margin
22%
$ 27,000
$ 72,000
24%
Common fixed expenses not traceable to
offices
14%
8%
Net operating income.
Assume that Minneapolis' sales by major market are:
Minneapolis
Dental
Sales
Variable expenses
Medical
$ 200,000 100%
128,000 64%
72,000 36%
12,000 6%
$ 60,000 30%
$ 100,000 100%
52,000 52%
48,000 48%
21,000
Contribution margin
Traceable fixed expenses
$ 300,000 100%
180,000 60%
120,000
40%
33,000 11%
87,000
29%
15,000
24%
21%
Market segment margin
$ 27,000
27%
5%
Common fixed expenses not traceable to markets.
Office segment margin
$ 72,000
The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The
campaign would cost $5,000. Marketing studies indicate that such a campaign would increase sales in the Medical market by $40,000
or increase sales in the Dental market by $35,000.
Required:
1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market?
2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market?
3. In which of the markets would you recommend that the company focus its advertising campaign?
Complete this question by entering your answers in the tabs below.
Required 1 Required 2 Required 3
How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market?
Company's profits
by
< Required 1
Required 3 >
$ 450,000
225,000
225,000
126,000
99,000
63,000
$36,000
100%
30%
70%
52%
18%
Market
Transcribed Image Text:Required information [The following information applies to the questions displayed below.] Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Office Total Company Chicago Minneapolis $ 300,000 Sales 100% $ 150,000 100% 50% 180,000 60% Variable expenses Contribution margin 50% 45,000 105,000 78,000 120,000 40% Traceable fixed expenses 28% 48,000 16% Office segment margin 22% $ 27,000 $ 72,000 24% Common fixed expenses not traceable to offices 14% 8% Net operating income. Assume that Minneapolis' sales by major market are: Minneapolis Dental Sales Variable expenses Medical $ 200,000 100% 128,000 64% 72,000 36% 12,000 6% $ 60,000 30% $ 100,000 100% 52,000 52% 48,000 48% 21,000 Contribution margin Traceable fixed expenses $ 300,000 100% 180,000 60% 120,000 40% 33,000 11% 87,000 29% 15,000 24% 21% Market segment margin $ 27,000 27% 5% Common fixed expenses not traceable to markets. Office segment margin $ 72,000 The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $5,000. Marketing studies indicate that such a campaign would increase sales in the Medical market by $40,000 or increase sales in the Dental market by $35,000. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? Company's profits by < Required 1 Required 3 > $ 450,000 225,000 225,000 126,000 99,000 63,000 $36,000 100% 30% 70% 52% 18% Market
Required information
[The following information applies to the questions displayed below.]
Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm
has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable
costs. A contribution format segmented income statement for the company's most recent year is given:
Office
Total Company
Chicago
Minneapolis
Sales
100%
50%
50%
100%
60%
Variable expenses
Contribution margin.
$ 150,000
45,000
105,000
78,000
40%
Traceable fixed expenses
28%
16%
Office segment margin
22%
$ 27,000
24%
Common fixed expenses not traceable to
offices
14%
8%
Net operating income.
Assume that Minneapolis' sales by major market are:
Market
Minneapolis
Medical
Dental
Sales
$ 300,000 100% $ 200,000 100% $ 100,000 100%
Variable expenses.
180,000 60%
Contribution margin
120,000 40%
128,000 64%
72,000 36%
12,000
6%
$ 60,000 30%
52,000 52%
48,000 48%
21,000 21%
$ 27,000 27%
Traceable fixed expenses
Market segment margin
33,000 11%
87,000 29%
15,000 5%
$ 72,000 24%
Common fixed expenses not traceable to markets
Office segment margin
The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The
campaign would cost $5,000. Marketing studies indicate that such a campaign would increase sales in the Medical market by $40,000
or increase sales in the Dental market by $35,000.
Required:
1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market?
2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market?
3. In which of the markets would you recommend that the company focus its advertising campaign?
Complete this question by entering your answers in the tabs below.
Required 1 Required 2 Required 3
How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market?
Company's profits
by
< Required 1
Required 2 >
$ 450,000
225,000
225,000
126,000
99,000
63,000
$ 36,000
100%
30%
70%
52%
18%
$ 300,000
180,000
120.000
48,000
$ 72,000
Transcribed Image Text:Required information [The following information applies to the questions displayed below.] Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Office Total Company Chicago Minneapolis Sales 100% 50% 50% 100% 60% Variable expenses Contribution margin. $ 150,000 45,000 105,000 78,000 40% Traceable fixed expenses 28% 16% Office segment margin 22% $ 27,000 24% Common fixed expenses not traceable to offices 14% 8% Net operating income. Assume that Minneapolis' sales by major market are: Market Minneapolis Medical Dental Sales $ 300,000 100% $ 200,000 100% $ 100,000 100% Variable expenses. 180,000 60% Contribution margin 120,000 40% 128,000 64% 72,000 36% 12,000 6% $ 60,000 30% 52,000 52% 48,000 48% 21,000 21% $ 27,000 27% Traceable fixed expenses Market segment margin 33,000 11% 87,000 29% 15,000 5% $ 72,000 24% Common fixed expenses not traceable to markets Office segment margin The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $5,000. Marketing studies indicate that such a campaign would increase sales in the Medical market by $40,000 or increase sales in the Dental market by $35,000. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? Company's profits by < Required 1 Required 2 > $ 450,000 225,000 225,000 126,000 99,000 63,000 $ 36,000 100% 30% 70% 52% 18% $ 300,000 180,000 120.000 48,000 $ 72,000
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