Road Runner Co is a Pakistani manufacturer making Bicycles. It exports to two markets,Bangladesh and Sri Lanka. Demand for Bicycles in thesetwo markets is given by the following Functions:   Bangladesh Q1 = 12 – P1 Sri Lanka Q2 =  8 – P2   Where Q1 and Q2 are respective quantities sold (in thousands) andP1 and P2 are the respective prices (in Pak. Rupees per unit) in the two markets. Total cost function is   C = 5 + 2 (Q1+ Q2)         b. consider two cases:   (i) Company is effectively able to price discriminate in thetwo markets. What will         be the total profits? (ii) Suppose the company does not engage in price discrimination. By charging thesameprice in the two markets what are the profit maximizing levels of price,output, and the total profits?   c. Analyze, with graphs, the two alternative pricing strategies available to the company.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter14: Pricing Techniques And Analysis
Section: Chapter Questions
Problem 3E
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Road Runner Co is a Pakistani manufacturer making Bicycles. It exports to two markets,Bangladesh and Sri Lanka. Demand for Bicycles in thesetwo markets is given by the following Functions:

 

Bangladesh Q1 = 12 – P1

Sri Lanka Q2 =  8 – P2

 

Where Q1 and Q2 are respective quantities sold (in thousands) andP1 and P2 are the respective prices (in Pak. Rupees per unit) in the two markets. Total cost function is

 

C = 5 + 2 (Q1+ Q2)

 

      b. consider two cases:

 

(i) Company is effectively able to price discriminate in thetwo markets. What will 

       be the total profits?

(ii) Suppose the company does not engage in price discrimination. By charging thesameprice in the two markets what are the profit maximizing levels of price,output, and the total profits?

 

c. Analyze, with graphs, the two alternative pricing strategies available to the company. 

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