Roll over each hypothetical product to read about the hypothetical company and its product's sales. Then, placeeach product under the correct name in the quadrant of the growth-share matrix.SkisVCRsRecreationaldronesHoverboardsHighMarket Growth Rate(% per year)LowCash CosOon MarksDogeHighRelative Unit Market Share (share)relative to largest competitor)Low Roll over each issue/activity and match it with the force category to which it belongs.Off to workNueva York TeAmoSocial ForcesDrone deliveryMoney to spendEconomic ForcesVerizon FIOSPower plantemissionsTechnological ForcesATV funAutonomous botsCompetitive ForcesYuan value1st Products Inc.Regulatory Forces

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of management
If you were hired by your college or university to market your college department, what element of the marketing mix (4Ps: Product, Price, Place, Promotion) would you focus on first and why?
Please agree/disagree and add more information regarding the below message. "The Big Data phenomenon has undoubtedly changed marketing forever. First and foremost, as mentioned in the lecture videos, the Big Data phenomenon is prevalent in our every day lives through social media. Many advertisements and posts that are shown to us on our social media apps are derived from our google searches, interests, and interactions on the internet. For example, if I were to watch many videos on YouTube about sneakers, or make many Google searches on Jordans, it is likely that advertisements of sneakers would appear on my Instagram or TikTok feeds. This can be very beneficial to consumers because we are automatically presented ads on products that we have previously shown interested in, without having to go out of our ways to search for products. On the other hand; however, some individuals may view this as an invasion of privacy. Some people may feel uncomfortable with the idea that our interests…
By using the below fomat, look for three companies which are directly competing , then have a description with analysis on their : o Strategic Marketing Issues o Social media marketing o Market segmentation o Product positioning You may opt to use separate sheet for better answering. Company 1 Company 2 Company 3 Strategic Marketing Issues Strategic Marketing Issues Market segmentation Product positioning
(1) Think of three car brands or specific models. Howare these products positioned in your mind? Whatterms do you use to describe them? (2) Given yourtransportation needs in the near future (assuming youwill need a car), which model is the most desirable?The least desirable?
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Product: Amazon Echo & Alexa Devices Choose one market segment for your product and describe that segment in as much detail as possible. You need to explain the common need/want of potential customers in the segment, the demographic characteristics of the segment, the psychographic characteristics of the segment, and the geographic characteristics of the segment.
Mountain Dews evaluation differentiate between how they approach business customers vs consumers. For their business customers, explain which of the following reasons is their main focus, 1) to support the production of other products, 2) to facilitate daily company operations, 3) or for resale. Then, explain which interpersonal determinant is the main focus for their consumer market. (If your approved company for your marketing plan evaluation does not have a B2B component, you can use a different company.
1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?
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1.What could be the possible risk/s in database marketing? 2. Based from your experience, what are the factor/s affecting your consumption behavior? Explain 3. B2B (business-to-business) marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations (such as office supplies), or for resale to other consumers, such as a wholesaler selling to a retailer. Do you think the ‘spray and pray’ approach is effective in attracting and retaining customers?The idea of spray and pray marketing is to send advertisements, or other forms of marketing communications, out to as many people as possible (spray), and hope that it motivates some of them to buy their product or show interest in their service (pray).

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