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Business

Marketing

Sales is more relevant in than marketing in the consumer market (B2C) choose an alternative False True

MKTG 12:STUDENT ED.-TEXT

12th Edition

ISBN:9781337407595

Author:Lamb

Publisher:Lamb

Chapter8: Segmenting And Targeting Markets

Section: Chapter Questions

Problem 8LO

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Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.

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Sales is more relevant in than marketing in the consumer market (B2C)

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